- If you lower your prices, you lower people’s respect and therefore expectations of you.
- Make any business based on free sharing for everyone, and the business will fail.
The publishing industry (thanks to desparate self-published authors) zeroed out their prices, making most of it free for everyone, causing a complete saturation in the market, a lack of respect for the work put into it, and a failure of the business. I’m sure there have been countless unseen attempts as “unionizing” self-published authors to no avail, but I haven’t heard of them. And with the attitudes of the ones I have met and socialize with, I’m not even going to bother suggesting it.
I’m not going to say, “To each their own”, because this affects all authors, even the traditional ones with movies attached to their titles. I’m not making my books free. I’m not lowering my prices to a ridiculous amount. I’ll tell you something, and this is a pattern many other self-pubilshed authors have mentioned. When I raised the price of my books, I sold more. The 90 days I went exclusive with Amazon was the longest 90 days I had as a writer. I sold nothing, no seriously, nothing.
Go wide. Have enough respect for your work to charge what it’s worth. Don’t ruin the industry for everyone.